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UX Research “Do users really tell you what they want in a product? Maybe not always.” Have you ever lied about your exercise habits or sweet tooth when visiting your doctor? If yes, you are not alone. We tend to do this quite often to appear more likeable or “desirable,” particularly when the behaviour is embarrassing or socially disapproved of. This made me reflect on how this translates to product research and to what degree we can trust our users’ self-reports without fur

UI Design Microinteractions, that cherry on top of the cake, added after your wireframes are in place, when you want to bring just a little more delight and personality to your design. The first time I fell in love with microinteractions was long before I ever thought about UX. As far as I remember, it was during Duolingo’s early days, with that streak animation and fun characters keeping me hooked on the app. Or maybe it was Facebook's first emojis on Messenger? I still rec