A math app that helps children solve times tables 27% faster with practice
Responsive
Branding
Ed Tech
Math Masters Jr. is a personalized learning app designed to help young learners master multiplication at their own pace. I created an app that prioritizes intrinsic motivation, designing engaging characters and a playful narrative to keep learners immersed. Tested in 11 primary schools across the Netherlands, the app showed measurable impact: students improved their multiplication performance by 27% with consistent practice.
From read to send in two steps: how I cut report-building time by 75%
SaaS
End-to-end
Market Intelligence
This project began as a freelance project, born from a clear business need: a consultancy team was spending too much time manually screening and reporting on news. Seeing both a gap in the market and an opportunity, I set out to design a tool that would simplify and speed up this process.
In this case study I showcase one user flow and my solution to simplifying and improving a previous design.
A science-backed app, loved by over 1 million students
Saas
Innovation
EdTech
I collaborated closely with another UX designer to tackle key pain points related to the app’s adaptive algorithm in an educational setting. Together, we translated complex scientific concepts, like mastery, into an intuitive user experience, helping students study smarter and more efficiently.
Rebranding a Science-Driven Website
Website
Rebranding
Ed Tech
I led the brand identity redesign for a B2B edtech website that delivers learning solutions. My goal was to make the experience feel more modern, trustworthy, and intuitive. After two weeks of use, engagement increased by 17.31% and extended scroll grew by 4.9%.